Advice: Observations, Marketing & More

After more than 30 years at the very highest level in service and sales, I can let you in on a few secrets: 

1: Customers don’t care about brands anywhere near as much as brands think they do
2: Customers don’t want relationships with brands
3: Customers don’t want to engage with brands
4: Customers don’t want to join a conversation with a brand
5: Customers get pissed off if you irritate them with irrelevant content marketing about your brand

All customers want, is benefits and value. That underpins everything. And that is the only thing me and my team focus on – and 98.8% of the time we get results other people can’t. 

There are marketing options, as you can see below.

Select the one that suits you best, click the link and let’s begin the conversation.

Subjects covered, include:
• Target Market

• Demographics
• Location
• Buying Power
• Competitors
• Values & Beliefs
• Expectations
• Occupation
• Population

• Mass Desire
• States of Awareness
• Market Sophistication

• List Segmentation
• Cost of Acquisition

• Continuity

• Lifetime Value

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A range of effective ways to improve profits and sales

Select the one that suits you best, click the link and let’s begin the conversation.



Minimum 2 hours 

Me, or a member of my team will visit you for 2 hours  

We will provide you with 1-3 pages of detailed notes about the strengths and weaknesses of your service, how to improve it, and potential ideas to fix key problems. Service is evaluated on eight key criteria, including concept, characters, structure, marketability,  rhythm, tone, craft, and hook.

Turnaround time is usually around one week, sometimes more but usually less. 
(The right tweak can increase your sales and profits by 10 to 30% within days).



You and I have got used to reading from a screen. A piece of paper in our hands is a refreshing change

Don’t believe me?
I wrote 2 letters as part of a campaign for a restaurant. They had never tried direct mail before. They couldn’t believe the results.
The campaign produced $3,300 on avg. per night in additional food & beverage sales the first week from new customers.

(The number 1 is the loneliest number in business. It means – if you are only using one channel to market your business you probably aren’t doing as well as you could). 



Tailored to your individual requirement

Eric is a much sought-after service and sales speaker on the world’s conference and event circuit.

His lively, passionate and hugely entertaining presentations are always very well received by delegates and show organizers alike. His style is fast-paced and fun and he uniquely combines education with entertainment.

Eric presents on most aspects of entrepreneurship, salesman, and showmanship all over the world – and regularly travels over 50,000 miles every year sharing his wisdom and knowledge.


Jonathan Tisch

CEO Loews Hotels & Co-Owner of the New York Giants

“Over the last few years, my family and I have had the pleasure to watch and enjoy, as Eric Valdivieso, nightly deliver a dining experience that is truly enjoyable. From the moment that we are welcomed by Eric at the door, to sitting at the bar and enjoying the suggestions and company to an amazing dinner, it is always one of our favorite nights. And Eric graciously and seamlessly choreographs this entire experience, without breaking a sweat. Eric truly understands hospitality, and what makes a great restaurant so great.”