My writing elevator pitch. Imagine you walk into an elevator, and standing there in front of you is the perfect prospect. You've hardly any time to win them over before they get out. Here's what I'd say if I had to dump 31 years…
What is Service Arts? Or Planning to Open a Service Based Business with Greater Success and Less Stress... Dear Future Millionaire You knew when you decided to open a restaurant or hotel that life taking care of others can be more rewarding -…
Service Arts. And "Why should I choose you?" - is a question every customer asks - usually subconsciously - but which few marketers bother to deal with in their messages. I was prompted to discuss it by something one of my clients said. Milly…
I don't want your lousy money! On Candid Camera years ago a man was trying to give away genuine $5 notes on Waterloo Bridge in London. Nobody would take them. They all thought there must be a catch. That true story leads me to…
