Author: Eric

The Valdivieso Method > Articles by: Eric

What is Service Arts

In :Blogs

What is Service Arts?  Or Planning to Open a Service Based Business with Greater Success and Less Stress...   Dear Future Millionaire    You knew when you decided to open a restaurant or hotel that life taking care of others can be more rewarding -…

Service Arts

In :Blogs

Service Arts. And "Why should I choose you?" - is a question every customer asks - usually subconsciously - but which few marketers bother to deal with in their messages. I was prompted to discuss it by something one of my clients said.   Milly…

I dont want your lousy money

In :Blogs

I don't want your lousy money! On Candid Camera years ago a man was trying to give away genuine $5 notes on Waterloo Bridge in London. Nobody would take them. They all thought there must be a catch.   That true story leads me to…

Is this missing from your success formula too

In :Blogs

If you're at all interested in marketing and copy, which is essential if you want to succeed - then you know the formula AIDA: Attention, Interest, Desire, Action. But please don't rely on it because I've always found it to underperform.   It lacks the…


Jonathan Tisch

CEO Loews Hotels & Co-Owner of the New York Giants

“Over the last few years, my family and I have had the pleasure to watch and enjoy, as Eric Valdivieso, nightly deliver a dining experience that is truly enjoyable. From the moment that we are welcomed by Eric at the door, to sitting at the bar and enjoying the suggestions and company to an amazing dinner, it is always one of our favorite nights. And Eric graciously and seamlessly choreographs this entire experience, without breaking a sweat. Eric truly understands hospitality, and what makes a great restaurant so great.”