What is Service Arts? Or Planning to Open a Service Based Business with Greater Success and Less Stress... Dear Future Millionaire You knew when you decided to open a restaurant or hotel that life taking care of others can be more rewarding -…
Service Arts. And "Why should I choose you?" - is a question every customer asks - usually subconsciously - but which few marketers bother to deal with in their messages. I was prompted to discuss it by something one of my clients said. Milly…
I don't want your lousy money! On Candid Camera years ago a man was trying to give away genuine $5 notes on Waterloo Bridge in London. Nobody would take them. They all thought there must be a catch. That true story leads me to…
If you're at all interested in marketing and copy, which is essential if you want to succeed - then you know the formula AIDA: Attention, Interest, Desire, Action. But please don't rely on it because I've always found it to underperform. It lacks the…
