If you're at all interested in marketing and copy, which is essential if you want to succeed - then you know the formula AIDA: Attention, Interest, Desire, Action. But please don't rely on it because I've always found it to underperform.   It lacks the…

Last week, I received an email from a corporate cog of a high-end hotel asking about my fees and services. She started by telling me she heard great things and wanted to incorporate my sales and showmanship philosophies into their corporate culture. I was flattered!…

Do your lips move when they read? >> And why does it affect your profits?   You may consider that first question – about moving your lips – insulting. You probably think I’m referring to folks who aren’t too smart.   If you’re thin-skinned you…

Do you think a picture speaks more than a thousand words?   I don't. I have seen few if any pictures that say anything without a caption.   In fact, if you walk around any art gallery and watch what people do it is quite…