Honesty is the best policy


World-class customer service arts advice and training for restaurant and hotel owners and managers plus servers — for over 25 years.  

->-> This little trick made $4 million…


When all else fails, consider this.


One of the world’s largest ad agencies is BBDO – Batten, Barton, Durstine and Oswald.


But they were struggling back in the mid-1940s.


Charles Brower – head of BBDO at the time – said something I have never forgotten: “Honesty is not only the best policy, it is rare enough nowadays to be pleasantly conspicuous.”


If you wonder why a lot of marketing these days leaves you cold it’s simple.


The writers make claims that fail to satisfy – they don’t give you a reason to believe.


Another thing you should know if you want to succeed is that you can do so by studying the advice of successful salesmen.


I recently received this e-mail from Nick Sevier, with this wonderful example you and I can learn from.


I used to be in a class of salesmen more disliked than those fellas on used car lots… that’s right, I was a furniture salesman.


I didn’t think I would be good at it. I had no real sales training. No tricks up my sleeve. But they offered me a job, and I needed one.


Everyone else was a wannabe spin doctor. “Is this $200 bed made of hardwood?” “Yes! It’s engineered hardwood. Isn’t that a great deal!” The customer would look at him with suspicion and keep walking.


My approach was different. Not because I was smart, but because I was principled. I was dedicated to telling the truth truthfully.


A customer would ask, “Is this $200 bed made of hardwood?” I’d chuckle and reply, “Of course not. It’s made of sawdust and glue. That’s why it only costs $200. But it looks great and is perfect for your spare room that doesn’t get a lot of use… If you want hardwood, let me show you our selection.”

I sold $4M worth of furniture a year, outdoing even my sales managers who had been doing it much longer.


Sadly, I earned 0% commission!

But I learned a lot and got a good story out of it. And perhaps that’s worth more than the money.






It’s a great example of how the truth can outsell lies


Just me reminding you that you must always give people a reason to believe you.


Do you?


Or do you fester in the realm of the promised land?


Sadly, as the economy takes a nose dive, you’re going to use every bit of skill and knowledge you possess.


It’s my job to give as much as I can to you. Honed in more than one recession – including one where I had so much grief I had to live under the radar for several years


Want to know what I learned? A great place to start is EricValdivieso.com.






P.S. If you want your front-line service workers to deliver more intuitive service that up-sells itself – increases profits – and keeps customers coming back to you, why not get in touch right now. Before you forget. EricValdivieso.com


P.P.S. Honesty is the best policy…

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About Me

Eric Valdivieso has over 25 years of sales and showmanship experience, including 5 years of film and theatre training and 9 years of table service, in high-paced and competitive environments. 

He helps restaurant and hotel owners and managers cultivate experiences that people talk about, and seek out. 

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Jonathan Tisch

CEO Loews Hotels & Co-Owner of the New York Giants

“Over the last few years, my family and I have had the pleasure to watch and enjoy, as Eric Valdivieso, nightly deliver a dining experience that is truly enjoyable. From the moment that we are welcomed by Eric at the door, to sitting at the bar and enjoying the suggestions and company to an amazing dinner, it is always one of our favorite nights. And Eric graciously and seamlessly choreographs this entire experience, without breaking a sweat. Eric truly understands hospitality, and what makes a great restaurant so great.”