Service Arts Training by Eric Valdivieso


World-class customer service arts advice and training for restaurant and hotel owners and managers plus servers — for over 25 years.  

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Service Arts Training & Coaching with Eric Valdivieso…


When I train individuals and teams, I makes it very clear the importance of the position. How prestigious it really is.


The impact customer-facing staff can have on people’s lives. How great service can make the food taste better. It’s all about respect.


Service Arts Training
Service Arts Training


How to serve specific guests, stars – like normal people – and treat normal people like stars.

This way you satisfy the needs of both of them.

In my time, I’ve served them all.

From Beyonce to Cindy Crawford, Helena Christensen, Scarlett Johansson, Jennifer Lawerence, Sally Field, Brooke Shields, Sarah Jessica Parker, Meg Ryan, Marisa Ribisi, Catherine Keener, Kim Dickens, Amber Valletta, Alicia Keys, Alison Brie, Rashida Jones, Naomi Campbell, Anna Wintour, Carla Gugino, Marley Shelton, Julianne Moore, Angela Bassett, Judith Light, Heather Graham, Greta Gerwig, Sofia Coppola, Linsey Lohan, Maggie Gyllenhaal, Carolina Herrera, Gretchen Mol, Indira Varma, Annette Bening, Rachel Rae, Ashley Judd, Jennifer Tilly, Debra Mazer, Famke Janssen, Amanda Seyfried, Glen Close, Bernadette Peters, Katey Sagal, Susan Lucci, Rachel Maddow and many more.


From Jon Bon to Bruce Springsteen, Sting, Paul McCartney, John McEnroe, Jay-Z, Leonardo DiCaprio, Jerry Seinfeld, Robert De Niro, Calvin Klein, Dustin Hoffman, Eminem, Mike Tyson, Quentin Tarantino, Stanley Tucci, Clive Owen, Dave Groll, Q-Tip, Dave & James Franco, Ryan Seacrest, William Defoe, Stephen King, Timothee Chalamet, John Leguizamo, Jason Biggs, Bobby Flay, Mathew Broderick, Mandy Pitimkin, William Goldman, Rob Reiner, Wallace Shawn, Richard Gere, Jason Bateman, Aston Kutcher, Sean Lennon, Taylor Hawkins, Martin Short, Salman Rushdie, Matt Dillon, Girgio Armani, Seth Meyers, Bob Weir, Jim Gaffigan, Chuck Close, Michael Stipe, Micheal Kors and many more.


One thing you should know. I have never once asked for a picture with a celebrity. You might get the picture, but the star will never come back to the restaurant.


I’ve served those a-listers mentioned above and many, many more, literally hundreds of times. They come back to see me.


Why? The reason is simple.


Stars want to be treated like everyone else – and regular people love to be treated like stars.

service arts training 2
service arts training 2


Everyone wants to visit a restaurant, hotel or bar that does this.


Service Arts Training


When delivered correctly, people come back. And they tell other people. And, the guest list grows and continues to grow.

Service Arts Training 3
Service Arts Training 3


(Just an aside here, but it’s relevant. Many, many customers have told me that they spent more time watching me work, than eating their food).


Remember this: A-listers and everyday Joes are like hearts.


They like to go where they are appreciated.


About the Author and his Service Arts Training:

Eric Valdivieso has been a passionate upholder of the very finest level of customer service arts since 1996…


With over 25 years of sales and showmanship experience, including 5 years of film and theatre training and 9 years of table service, in high-paced and competitive environments.


Eric Valdivieso has consulted with companies & learning institutions including IBM, Progressive Insurance, Panera Bread, Firestone Tire, Marriott, Rutgers University and many, many more. (…also turning many New York City restaurants into highly sought after and exciting destinations that people talk about, and seek out).


Eric has collaborated with many celebrated chefs on customer service arts training & coaching, and the important union between front-line workers, and the delivery of the vision and brand of the chef and owner to its customers. Including…


Justin Smiley (Il Buco & Upland), Brian Nasworthy (Per Se), Victoria Blamey (Il Buco Alimentari & Chumleys), Hillary Sterling (The Beatrice Inn, Vic’s & Ci Siamo), Rita Sodi (I Sodi & Via Carota) …and many, many more.


Eric know’s what you need to do to create awe-inspiring service results, day after day, year after year, because he has been there – at the sharp end – in the trenches.


His knowledge and experience is available to you. Right now


Eric Valdivieso will show you how to cultivate a deliberate and winning attitude towards customer service.


Eric will train your teams how to generate excellence at all times.


Please take a look at what my peers have said about me by clicking here


Thank you for reading this article about Service Arts Training & Coaching.

Eric Valdivieso

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About Me

Eric Valdivieso has over 25 years of sales and showmanship experience, including 5 years of film and theatre training and 9 years of table service, in high-paced and competitive environments. 

He helps restaurant and hotel owners and managers cultivate experiences that people talk about, and seek out. 

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Let me show you and your teams how to AID your customers. 

Appeal to their Affection, Intuition, and Desire

Learn how to shift the aim from the head to their hearts, and go for the gut and groin of your guests…and they will visit you for life as a result! 


Jonathan Tisch

CEO Loews Hotels & Co-Owner of the New York Giants

“Over the last few years, my family and I have had the pleasure to watch and enjoy, as Eric Valdivieso, nightly deliver a dining experience that is truly enjoyable. From the moment that we are welcomed by Eric at the door, to sitting at the bar and enjoying the suggestions and company to an amazing dinner, it is always one of our favorite nights. And Eric graciously and seamlessly choreographs this entire experience, without breaking a sweat. Eric truly understands hospitality, and what makes a great restaurant so great.”